JSGRAN

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JSGRAN

JSGRAN

DIGITAL Health STRATEGY consultant

Fix patient participation breakdowns

Fix patient participation breakdowns

Fix patient participation breakdowns

I help healthcare organizations understand why too few users enroll, connect, or keep participating in their care programs, and what should change first.

I help healthcare organizations understand why too few users enroll, connect, or keep participating in their care programs, and what should change first.

Book a 15-minute intro

How I work →

THE PROBLEM

Business commitments are at risk when too few users take part in your program.

Business commitments are at risk when too few users take part in your program.

Sufficient patient participation is a critical link between your program’s intended health outcome and the business result you need.

Sufficient patient participation is a critical link between your program’s intended health outcome and the business result you need.

You can see where users stop. Understanding why may require looking across the patient experience and the teams, processes, systems, and partners behind it.

You can see where users stop. Understanding why may require looking across the patient experience and the teams, processes, systems, and partners behind it.

I use patient behavioral evidence and operating data to understand what’s blocking participation and help program owners decide what to measure, change, and improve.

I use patient behavioral evidence and operating data to understand what’s blocking participation and help program owners decide what to measure, change, and improve.

Every action we ask a patient to take has to be worth it on its own.

Every action we ask a patient to take has to be worth it on its own.

Joel Granoff | Digital Health Strategy Consultant | JSGRANConceptual circular progression from enrollment to connecting a device or data and continued participation. Illustrative, not measured rates.ENROLLCONNECT DEVICE OR DATAPARTICIPATECLINICAL OR FINANCIAL OUTCOMES

Clinical or financial outcomes remain uncertain when users stop participating.

Enroll
Connect (Device or data)
Participate
Clinical or financial outcomes

Clinical or financial outcomes remain uncertain when users stop participating.

HOW I WORK

Three ways to engage.

Three ways to engage.

01 · 90-day engagement

Understand what’s blocking participation

I investigate a priority participation problem using patient behavioral evidence and operating data. We test possible explanations, decide what should change first, and identify the teams or partners responsible for making the change.

I investigate a priority participation problem using patient behavioral evidence and operating data. We test possible explanations, decide what should change first, and identify the teams or partners responsible for making the change.

Your team or another specialist puts the selected change into use. I stay through the first measurement so we can evaluate what happened and decide whether to adjust, scale, stop, or address the next issue.

Your team or another specialist puts the selected change into use. I stay through the first measurement so we can evaluate what happened and decide whether to adjust, scale, stop, or address the next issue.

02 · Project-based

Go-to-Market & Growth Strategy

I help organizations define how a health technology offering reaches its market and gains adoption.


Projects may include positioning, routes to market, partner strategy, and the customer and user experience needed to support growth. Each engagement has a defined scope.

03 · Selective

Strategic Advisory
Services

I work directly with select founders, CEOs, and senior leaders on decisions about adoption, growth, and commercialization.


I bring enterprise go-to-market experience and healthcare technology perspective to help leaders evaluate options and decide how to proceed.

EXPERIENCE AND EVIDENCE

Joel Granoff

Technology adoption at scale has been the throughline of my work.

Technology adoption at scale has been the throughline of my work.

From launching consumer electronics and personal computers across North America to pioneering webcasts and website chat for B2B demand generation, I have helped build multi-billion-dollar businesses, expand omnichannel distribution, grow global partner ecosystems, and establish digital-first operating models in global enterprises and new ventures. At SAP, I led a digital-first transformation of the North American field marketing operating model, connecting customer data, marketing automation, campaign execution, and sales programs in a model that drove more than $1.5 billion in attributed revenue.

From launching consumer electronics and personal computers across North America to pioneering webcasts and website chat for B2B demand generation, I have helped build multi-billion-dollar businesses, expand omnichannel distribution, grow global partner ecosystems, and establish digital-first operating models in global enterprises and new ventures. At SAP, I led a digital-first transformation of the North American field marketing operating model, connecting customer data, marketing automation, campaign execution, and sales programs in a model that drove more than $1.5 billion in attributed revenue.

I’ve learned that whether technology is consumer-facing or behind the scenes, in a global enterprise or a startup, adoption and follow-through depend on how people experience it, understand its value, and decide whether changing their behavior is worth the effort.

I’ve learned that whether technology is consumer-facing or behind the scenes, in a global enterprise or a startup, adoption and follow-through depend on how people experience it, understand its value, and decide whether changing their behavior is worth the effort.

Healthcare raises the stakes. My work includes primary research with more than 1,000 patients and caregivers on digital health experiences, personalization, trust, and AI. My own experience as a patient and long-time caregiver gives me a firsthand view of how people experience technology across complex healthcare journeys.

Healthcare raises the stakes. My work includes primary research with more than 1,000 patients and caregivers on digital health experiences, personalization, trust, and AI. My own experience as a patient and long-time caregiver gives me a firsthand view of how people experience technology across complex healthcare journeys.

I focus on the gap between what healthcare technology asks people to do and what they actually do, and why that gap matters to adoption, health outcomes, and revenue growth.

I focus on the gap between what healthcare technology asks people to do and what they actually do, and why that gap matters to adoption, health outcomes, and revenue growth.

Joel Granoff, Austin, TX

speaking & events

Patient participation and the future of healthcare.

Patient participation and the future of healthcare.

I speak and moderate on patient participation, trust, and how AI is changing healthcare. I draw on patient and caregiver research, decades of technology adoption work, and firsthand experience as a patient and caregiver.

Trust Is the Adoption Layer

Why product readiness does not guarantee adoption, and how trust affects whether patients and caregivers activate, share data, return, and act.

N=1: The Patient Who Has Already Changed

What changes when patients and caregivers arrive with organized health information, outside research, and higher expectations for participating in their care.

Patients, Providers, Platforms & Payors

When each organization owns part of the patient experience, who is responsible for making the whole journey work?

The Patient Has AI Too. Is Healthcare Ready?

How patients are using AI to make sense of health information, prepare for appointments, and participate differently in their care.

  • Joel Granoff speaking into a microphone

Let’s talk about adoption and growth.

Let’s talk about adoption and growth.

Tell me what you’re trying to achieve and what’s getting in the way. We’ll discuss where I can help with patient adoption, go-to-market strategy, or a broader business decision.

Tell me what you’re trying to achieve and what’s getting in the way. We’ll discuss where I can help with patient adoption, go-to-market strategy, or a broader business decision.

Book a 15-minute intro

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